In order to understand why SEO is important for a realty business, first we must be aware of SEO itself. With increased reliability on the use of internet, customers depend on search engines to help them find relevant information which ranges from restaurant recommendations to B2B software providers.
This means that regardless the genre of your business, your target audience is most likely searching for products or services that you provide on search engines like Google, Bing, etc. And if you want to drive them to your site, search engine optimization (SEO) is must!
SEO is a form of strategy that aids in improving your site’s rankings in search engine results. To simplify this for you, SEO works by signaling to multiple search engines that your website’s content is the best result for the topic at hand.
Of course, this is just a broad definition, however you can check out “What is SEO?” on crazyegg.com for a more in-depth understanding of this key element.
When choosing the keywords for your traffic and conversions, you must focus on both quality and quantity. Optimizing only for broad terms like “real estate” or “homes for sale” might land your site in more result pages, but it won’t rank well. Websites like ‘Uber Suggest’ and ‘Google keyword suggest’ can improve your relevant keyword usage.
On the other hand, if you’re on the second page of search results, less than 10% of Internet users will see your page.
SEO is an affordable and reliable method to reach the top of search engine results.
Moreover, you need the best real estate marketing strategy to position your company or agency in the marketplace. RealtyPaaS helps you with the best SEO strategy.
SEO lavishes attention on your sales rockstar, generating the highest performance by giving it the right emphasis and focus on your marketing strategies.
7. Increase Organic Traffic:
8. Increase Brand Visibility:
The foremost benefit of backing your content with improvised SEO is to rank higher on the search results and to be visible to your customers. A professional SEO service provider can implement the correct SEO strategy to rank top-most on the search results and thus become viewable to your customers. RealtyPaaS can help you with this.
A realtor needs to find the best keywords that will generate more traffic and leads, also called long-tail SEO. It can be done with Google Analytics or other keyword research tools like Ahrefs or Spyfu.
With more specific keywords, it will be easier to rank on Google. So, make sure to do your research well.
2. On-page optimization of realty website:
This process includes adding the correct keywords to your titles, meta descriptions, and images, as well as improving your site’s performance like loading speed. You can also improve your site’s on-page optimization by adding internal links to other pages on your website to make Google or other search engines understand the structure of your website and also helps visitors to navigate your website.
If you need help optimizing your real estate website, RealtyPaaS can help optimize your site and ensure that it is ranking as high as possible on search engine results pages.
3. Improve site structure for realtors
Internal links work by linking pages together within the same domain which is good for SEO.
4. Optimize your images for realty SEO
5. Get links from other relevant sites that have high domain authority
6. Use social media to promote your Realty website.
7. Create high-quality video content to drive massive traffic to your real estate website