What is SEO?

In order to understand why SEO is important for a realty business, first we must be aware of SEO itself. With increased reliability on the use of internet, customers depend on search engines to help them find relevant information which ranges from restaurant recommendations to B2B software providers. 

This means that regardless the genre of your business, your target audience is most likely searching for products or services that you provide on search engines like Google, Bing, etc. And if you want to drive them to your site,  search engine optimization (SEO) is must!

SEO is a form of strategy that aids in improving your site’s rankings in search engine results. To simplify this for you, SEO works by signaling to multiple search engines that your website’s content is the best result for the topic at hand.  

Of course, this is just a broad definition, however you can check out “What is SEO?” on crazyegg.com for a more in-depth understanding of this key element. 

When choosing the keywords for your traffic and conversions, you must focus on both quality and quantity. Optimizing only for broad terms like “real estate” or “homes for sale” might land your site in more result pages, but it won’t rank well. Websites like ‘Uber Suggest’ and ‘Google keyword suggest’ can improve your relevant keyword usage.

Why is SEO important?

Why do you need SEO in a Realty Business?

  1. SEO builds trusted real estate website:
  • SEO in Real Estate refers to the optimized strategies that make your content and website readily available online with increased credibility. Consequently, the organic traffic grows as well and better ranking by search engines is achieved. 
  1. SEO is the Best Way to Understand the Voice of the Client:
  • Furthermore, SEO data and formats give us direct signals of intent and user behavior. It does this in many ways:
  1. Search query data.
  2. SERP analysis.
  3. Analytics data and AI insights.
  1. More engagements, traffic, and higher conversion rates
  • Website rankings alone won’t generate traffic to your real estate webpage, but high rankings certainly help. Statistics show that 64.5% of Internet users click on the first three results in a search engine listing, and only 30% click on results after the third result.

On the other hand, if you’re on the second page of search results, less than 10% of Internet users will see your page.

SEO is an affordable and reliable method to reach the top of search engine results.


  1. SEO is an investment with a high return
  • Lifting your rank to the top 3 results on the first page, where most clicks go, can provide a great return on your modest investment into SEO. It’s why SEO has been likened to investing in real estate – the returns can be truly amazing when you get it right.


  1. SEO builds a good position in the market
  • A good real estate SEO strategy is important because it enables you to develop long-lasting relationships with new and potential home buyers.

Moreover, you need the best real estate marketing strategy to position your company or agency in the marketplace. RealtyPaaS helps you with the best SEO strategy.

  1. SEO Turns The Spotlight On Your Sales Rockstar
  • Think about it. It’s open 7 days a week, It does whatever it’s told to do, and pulls in sales, leads, and opt-ins like clockwork. Your website is your ‘perfect employee, multitasking effectively, tackling thousands of prospects at once, and only limited by what you ask of it.

SEO lavishes attention on your sales rockstar, generating the highest performance by giving it the right emphasis and focus on your marketing strategies.

      7. Increase Organic Traffic:

  • SEO improves organic traffic from your target audience and increases the number of qualified organic leads and brings more inquiries and sales.

      8. Increase Brand Visibility:

  • It doesn’t matter how helpful your content or services can be to the customers, if they can’t find you easily, they are not coming to you.


Senior SEO Specialist

The foremost benefit of backing your content with improvised SEO is to rank higher on the search results and to be visible to your customers. A professional SEO service provider can implement the correct SEO strategy to rank top-most on the search results and thus become viewable to your customers. RealtyPaaS can help you with this.

Effective Ways to strengthen SEO for Real Estate

Realty Website
  1. Keyword Research:

A realtor needs to find the best keywords that will generate more traffic and leads, also called long-tail SEO. It can be done with Google Analytics or other keyword research tools like Ahrefs or Spyfu.

With more specific keywords, it will be easier to rank on Google. So, make sure to do your research well.

       2. On-page optimization of realty website:

This process includes adding the correct keywords to your titles, meta descriptions, and images, as well as improving your site’s performance like loading speed. You can also improve your site’s on-page optimization by adding internal links to other pages on your website to make Google or other search engines understand the structure of your website and also helps visitors to navigate your website.

If you need help optimizing your real estate website, RealtyPaaS can help optimize your site and ensure that it is ranking as high as possible on search engine results pages.

       3. Improve site structure for realtors

  • A site structure is the realtor’s online map. The search engines crawl this map when ranking websites in organic results, so if you create a bad structure, no matter how good quality your web content is or what you do with optimization SEO, it will be difficult for people to find your website through search engine listings.

Internal links work by linking pages together within the same domain which is good for SEO.

      4. Optimize your images for realty SEO

  • When you upload images to your website, make sure to add the correct keywords and ALT text so that it will show up in Google Image Search.

       5. Get links from other relevant sites that have high domain authority

  • A real estate website needs links from other websites to rank higher on Google. You can get these links by reaching out to bloggers and journalists who have written about real estate, and by adding your link to guest posts on other sites.

      6. Use social media to promote your Realty website.

  • Utilizing social media to promote your website and share real estate content is a great way to move up the ladder of ranking higher in Gooogle Search. Do not underestimate the power of a social network.

     7. Create high-quality video content to drive massive traffic to your real estate website

  • Video content is becoming an increasingly essential part of SEO. It is a great way to provide valuable information to your audience. Subsequently, being an entertaining source of knowledge. 

Join RealtyPaas today and get amazing results!

  • Uncompromised quality
  • Affordable payment plans
  • All websites are pre configured, integrated with MLS, SEO friendly and ready to generated leads.
alphabet blocks with SEO word on blue background

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