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Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Social Media and Marketing: Start With a Plan



Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost.

Here are some questions to ask when defining your social media marketing goals:

    • What are you hoping to achieve through social media marketing?
    • Who is your target audience?
    • Where would your target audience hang out and how would they use social media?
    • What message do you want to send to your audience with social media marketing?


How Social Media Marketing Can Help You Meet Your Marketing Goals

social media marketing

Social media marketing can help with a number of goals, such as:

    • Increasing website traffic
    • Building conversions
    • Raising brand awareness
    • Creating a brand identity and positive brand association
    • Improving communication and interaction with key audiences

The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!

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