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Social Media Marketing Basics

Social media channels have become a major source of news and information in today’s internet-driven world. But that’s not all. Social media presence is also a vital factor in search rankings and digital marketing.

Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps.

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Social media marketing is continually progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Twitter, LinkedIn, and Instagram can dynamically increase exposure and interest in your company. With an effective social media content marketing strategy, you generate more engagements and social signals, such as likes and shares, that allow you to interact with a broader online community.

Search engines like Google and Bing now integrate updates, Tweets, profiles, and comments into their results pages, recognizing the importance of social interaction. The more people share your content across social media channels, the more traffic they send to your website, and therefore, the better your search rankings.

Specific Audience Targeting: No matter how valuable and engaging your content, it won’t generate conversions if it doesn’t reach the right audience. Marketing through social media allows you to identify and categorize your ideal customers by age, location, and online activities, among other metrics. Social media marketing experts determine and analyze your niche market to understand your target customers’ online behavior and craft relevant content and ads that address their needs.

A Global Web Index study shows that approximately 54 percent of online users utilize social media platforms for product research. Furthermore, 49 percent of consumers depend on recommendations from social media influencers when looking for brands. With a robust social media marketing strategy, you can boost your brand awareness and position your company in front of the right customers.

Social media marketing packages are tailored to your specific needs and financial capacity. This means you have complete control over your branding, budget, and social media content marketing strategy. Learning how to use social media for marketing enables you to create and maintain an image that appeals to your target audience and ensures your B2B social media marketing game is always on point.

Understanding how to use social media for marketing allows you to build a thought leadership brand and create deep, meaningful connections with your followers. Our social media marketing agency shares valuable content and engages in online conversations about your company to keep a pulse on your target market. We also use social media video marketing to showcase your client testimonials, case studies, and other content that proves your brand validity. These tactics are crucial in gaining consumer trust and building intimate relationships with your followers.

Social Media Marketing Services

SEO

Attract more online users to your website and increase your brand visibility with integrated SEO and social media marketing services. Thrive’s Facebook social media marketing and other SMM experts perform extensive keyword research and craft SEO-Optimized content that addresses your customers’ search intent to improve your organic traffic. Besides blog posts, we also create videos, infographics and other share-worthy website content to convince more social media users to click through and visit your site.

According to Statista, social media PPC ad impressions increase by 20 percent year over year. Draw more impressions and engagement to your PPC ads with our social media PPC advertising services. We identify your target market, determine high-performing keywords, implement sponsored updates and use compelling images, videos and captions to increase your return on ad spend (ROAS) across social media marketing channels.

Implement consistent page branding and showcase your social media reviews on your website to establish social proof and leave a positive impression on your prospects. Our Pinterest marketing and experienced SMM specialists use social media listening tools to gather new business ideas and determine areas of improvement for your overall branding. More importantly, we embed social media elements, such as social share icons and social feeds, on your website to direct visitors to action.

Expand your online reach and generate more lead conversion opportunities with Thrive’s email marketing solutions. Our social media marketing company integrates email marketing with your SMM tactics to create an unparalleled customer experience. We analyze your niche market, determine your prospects’ pain points, and craft email content, SMM strategy, and Snapchat marketing plan that address their needs. Additionally, we show off your social media profiles in your emails to boost your engagement.

From your website and Instagram marketing platform to your Twitter and LinkedIn marketing page, all your digital channels require compelling, insightful content to convey your unique brand message. Entrust your content creation to our B2B social media marketing experts and get quality content that appeals to your audience. We perform extensive market research, adopt your brand voice and craft valuable content to increase your marketing success.

At Thrive, we maximize LinkedIn social media marketing and other advertising platforms to advance your link-building strategies. Our link building experts optimize your Pinterest marketing strategies, create pins that link back to your website, connect your brand with niche bloggers and share your content across Twitter social media marketing and other online platforms to support your lead generation efforts. We also submit your content to communities on your social networks to acquire quality backlinks.

4 Key Metrics that are Crucial for any Company

More Traffic

Every company’s first requirement is to get more traffic on their website or social media channels so their brand voice can be improved. Our marketing strategy helps you to level up your brand awareness at an affordable price.

Converting leads into conversions is the most important part that every company wants. We can help you generate leads and convert them through a proper marketing strategy.

Our professional digital marketing strategies help you to increase online customers and sales from the website and social media platforms.

CAC is the cost that you pay to get a new customer. It helps measure the return on investment of efforts to grow the company’s clientele. Maintaining low CAC continually generates an effect on any business growth. We apprehend that and launch advertising campaigns by keeping low CAC.

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